Yes, buying virtual goods is big business, but how big seems rather nebulous. From a designer perspective, it's annoying to think that people want to simply use cash to get higher level characters and loot as opposed to playing your game. From the column:
I know a lot of folks are rushing through Burning Crusade to get to 70 ... but aren't these games supposed to be about having fun? Isn't the time and hard work of these developers something to be enjoyed rather than circumvented?
Ultimately, for me it's about third parties (who had nothing to do with your game) making hay off of your hard work. Why can't game publishers set up their own RMT businesses and undercut the gold farmers? From what I've been reading, some companies might be gearing up to do just that.
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