Friday, February 09, 2007

Ubi to Make Movies

I get a lot of PR updates from game publishers, but most of them are boring game announcements. This one from Ubisoft, however, was really interesting!

Today at a press conference in Montreal, Canada, Ubisoft is announcing that it will create a new CGI movie production house within its Montreal studio and it will significantly expand its video game development operations in the region. In partnership with the local government, Ubisoft will create 1,000 additional positions by 2013, 500 of those positions will be within the new CGI studio.

The new CGI studio's mission will be to produce short digital films based on Ubisoft's video game properties. Work on an eight-minute short film inspired by Assassin's Creed is already underway.

This takes game makers right into the realm of film makers. Though it is similar to what we've seen from the CGI Final Fantasy flicks, this seems on a much grander scale. Wow! It will be cool to see what comes out of this studio. Assassin's Creed looks like dynamite on a plate.

2 comments:

Unknown said...

Very interesting indeed. I'm not sure how this will make Ubisoft more profitable though. Would anyone pay to see a short film? Seems like a big waste of cash to me. What do you think? Agreed that "Assassin's Creed" looks awesome though. Looking forward to that game. Thanks for your time.

Matt said...

It sounds like they will be using most of the CGI for their games and publicity materials. But instead of the CGI being made by independent game teams, it sounds like they are consolidating production into one large department.