So the CEO of G4 vacated his post, "passing the baton" to a marketing guy. This was just a few weeks ago. And it makes sense; the G4 network is struggling and they definitely have to try something/anything to get a rating. There was an old issue of Television Week floating around the office (August 22), which reports that G4 is "shifting its focus" from game-centric programming to lifestyle stuff -- all in an attempt to grab some of the guys tuning in to Adult Swim. Which might explain the somewhat baffling inclusion of a Happy Tree Friends-anchored animated anthology show.
But dare I say it? Smart. Too little too late? Maybe. They should have implemented this kind of programming strategy after they gobbled up TechTV. G4 has been losing viewership (if you can call it that) left and right, and now nobody's watching -- not the shows, not this "shift" in their approach. When you're only in 50+ million homes, you can't screw around.
Anyway, it's an interesting thing to watch. Personally, I'd like to see a games/gadgets/girls channel succeed. But as much as I adore Happy Tree Friends, I don't know if a decapitated bunny is the answer G4 is looking for.
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