Kids Research

Here is an interesting NY Times article about Disney's marketing and research efforts surrounding Disney XD. Some people get prickly about the "Big Brother" aspect of media corporations doing this kind of research, but I don't see why it's weird for a company to want to gather information about its audience or consumer. I suppose there is an additional "creepy factor" when your consumers are kids. But what really gets my goat is that the "expert" that is profiled in this piece does not have any kids of her own. I find that hard to swallow. But whatevs!